How We Spot the Latest Event Trends

The event world never stands still. What feels like “wow” today can easily feel like “haven’t we seen this before?” tomorrow. That’s why at This Affects, we continuously track and translate the latest event trends, which we publish in the newest edition of our trendbook.

We don’t simply copy trends. We actively spot, analyze, and transform them into strong, distinctive event concepts.

Curious how we do that? Let us take you behind the scenes.

1. Always on the Hunt for Trends

Event trends don’t appear overnight. They develop in fashion, design, technology, art, interior design, and hospitality. That’s why we look far beyond the event industry.

We follow international developments, study what major brands are doing, and analyze what performs well on social media. This allows us to recognize emerging event trends long before they become mainstream.

What starts there often appears later at events, exhibitions, and festivals.

2. Pinterest: Our Endless Source of Inspiration

Pinterest is not a pastime for us. It is a key research platform for identifying event trends.

Every day, we search for:

• new color combinations

• striking materials

• innovative setups

• creative styling concepts

• international event references

From festivals and brand activations to concept stores and boutique hotels, we collect everything that inspires us. This way, we continuously build our own trend database for events.

3. Looking Beyond the Event Industry

The strongest event trends often emerge outside the event world.

That’s why we draw inspiration from:

• Fashion

• Interior design

• Technology and innovation

• Art and culture

• Retail and branding

By translating trends from other industries into event concepts, we create unique experiences that stand out and stay memorable.

4. The World as Our Inspiration

We follow international trade shows, festivals, exhibitions, and concept stores, both online and offline. We analyze which events are widely shared, which visuals perform best, and what excites audiences.

When something resonates globally, we know it has potential for new event concepts.

This keeps us sharp on international event trends at all times.

5. From Event Trend to Practical Concept

An event trend only has value if it works in practice.

That’s why we always check whether a trend:

• fits the brand

• connects with the target audience

• stays within budget

• is technically feasible

• enhances the overall experience

We translate trends into smart, creative, and workable concepts. No random decoration, but events with a clear story and strong message.

6. Trendwatching as a Mindset

Trendwatching is not a project. It is a mindset.

At This Affects, we continuously follow the latest event trends. We keep learning, observing, comparing, and refining to stay ahead in the industry. By actively working with event trends, we know what works, what is emerging, and what truly makes an impact.

We remain curious about developments in design, experience, technology, and hospitality. Because the best events are created where creativity and relevance meet and where strong trends are translated into unique concepts.

From Inspiration to Impact

As an event agency, we combine international event trends with creativity, strategy, and practical execution. This allows us to create events that are not only visually impressive, but also meaningful, engaging, and results-driven.

Read more about the event trends for Spring/Summer 2026.

Curious how we can translate the latest event trends into your next event?
Let’s create something worth remembering.